In this digital age, the need for information is increasing. Businesses really need information because it is an asset. Especially in business decisions. This information is in the form of big data for business.
Big data is useful for managing and organizing information. Another function is to store information in the form of systematic data. If you are a businessman, you should not miss the discussion on big data for business below.
Examples of using big data
Big data generally offers many benefits. No exception for daily life and business, ie as follows.
Internet access
It seems that using the internet has become a normal thing nowadays. Almost everyone in the world is connected through the Internet. We often use the Google search engine.
Especially when you want to find information or even advertise for a business with a Google Business Profile using various Google Ads features such as ad customizer feeds.
Various data from search results by users are collected by Google and then processed.
Use of smartphones
The availability of easy access to the Internet is usually associated with the widespread use of smartphones. Most of the modern society in the world has a smartphone. Even among those who live in the village.
The smartphone itself has a very large amount of information. This technology stores and records data. This data is in the form of messages and voice calls. Smartphones also have many pre-installed apps.
A lot of data will be stored in this application. Data is also useful for a business.
For example, the Google Maps application. This GPS-based app is one of the must-have apps on smartphones. This app works by collecting data about your current location.
social media
Nowadays, modern humans cannot be separated from the daily use of social media. Data in social networks is generally in the form of photos and videos. Therefore, a lot of data is stored in the form of this file in social networks.
The effectiveness of this social media can be measured by scoring on social networks.
Smart devices
Not only smartphones, nowadays there are many smart devices that we can use every day. For example, smart refrigerators, smart TVs, smart cars, etc. Basically, it’s all a smart device. Such a concept can actually make housework easier.
In addition, it can be connected between other technological tools. You can also manage it more easily, for example via a smartphone. The manufacturer of this smart device will have all the usage data. For example, data about electricity consumption and house temperature.
Later, the manufacturers will also offer the latest technology and innovations to the consumers.
Digitization process
Before the widespread use of the Internet, many people still used CDs and DVDs. Especially for entertainment facilities such as watching movies and listening to music. By using this tool, users do not leave a digital footprint.
But in today’s digital age, apps that facilitate entertainment are proliferating. For example, there are video and music streaming applications that we use every day.
Netflix and Spotify are the most used examples worldwide. All customer activity information can be recorded by both programs. So they have valid customer data. The data is used to improve the services provided.
Using big data for business
The rapid development of technology makes big data very beneficial for business. Not surprisingly, its role in the development of an application is very important. The function of this big data is as follows.
Diagnosing problems in real time
Using this one is critical because big data can analyze the root causes of problems in a system. Proper use of big data can minimize failures in the data storage process.
In addition, this data can accurately identify system problems or limitations in real time.
Assist in the correct decision making process
Another function of big data for business is that it can be combined with systems and artificial intelligence (AI). This combination is done in such a way that any necessary information is used for the development of the company’s products.
Diagnosing business behavior
The next use of big data for business is to be able to accurately identify business behavior. Both behavior in the form of technical and non-technical errors. Usually, this data can also plan several options simultaneously to overcome the obstacles encountered. Therefore, this technology can help business activities in your company.
Improve business performance
A business that uses big data will increase its performance. It is related to the process of data storage using materials that do not require a lot of money. In addition, the time required to process the data is much faster.
For example, many companies now use enterprise resource planning (ERP), which is the process of collecting and organizing business data through an integrated software suite. It is useful for automating business functions such as production, reporting, sales, customer relationship management (CRM), accounting, etc., thereby minimizing the use of staff time and effort.
This is a review of big data with examples and benefits. Big data for business is one of the best applied technology innovations today. If your business is connected to big data for the advancement of the company, there are many benefits to be gained