Breaking down Klaviyo pricing: What you need to know

02/05/2024

Klaviyo is a powerful email marketing platform that is favored by many businesses for its advanced features and customization options. However, one aspect that often confuses users is the pricing structure. In this article, we will break down Klaviyo pricing and explain what you need to know before signing up for a subscription.

Klaviyo’s pricing is based on the number of contacts in your list. The platform offers a free plan for businesses with up to 250 contacts, which includes basic features like email marketing and segmentation. For businesses with more contacts, Klaviyo offers paid plans starting at $20 per month for 500 contacts.

One important thing to note about Klaviyo’s pricing is that it is not fixed. The cost of your subscription will increase as your contact list grows, so you need to be strategic about managing your list to avoid unnecessary expenses. It is also worth mentioning that Klaviyo does not charge based on the number of emails you send, which can be a cost-saving advantage for businesses that send high volumes of emails.

Another factor to consider when evaluating Klaviyo pricing is the features included in each plan. The platform offers a range of advanced features like email automation, A/B testing, and integrations with e-commerce platforms like Shopify and Magento. These features are essential for businesses looking to execute sophisticated email marketing campaigns, so it is important to choose a plan that includes the tools you need.

One way to save on Klaviyo pricing is to take advantage of the platform’s annual billing option. By paying for a full year up front, you can save up to 15% on the cost of your subscription. This can be a significant savings for businesses with a large contact list, so it is worth considering if you plan to use Klaviyo long-term.

In conclusion, understanding Klaviyo pricing is essential for making informed decisions about your email marketing strategy. By carefully managing your contact list, choosing the right plan for your business needs, and taking advantage of annual billing options, you can optimize your budget and get the most out of this powerful platform.

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Breaking down Klaviyo pricing: What you need to know

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