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Breaking Down the Costs: Klaviyo Pricing Explained


Klaviyo is a popular email marketing and automation platform that is widely used by businesses of all sizes. But with pricing plans that can vary quite a bit, it can be confusing to understand exactly how much it will cost to use Klaviyo for your specific needs. In this article, we will break down the costs of using Klaviyo and explain the different pricing options available.

Klaviyo offers four different pricing plans: Free, Growth, Pro, and Enterprise. The Free plan is a great option for small businesses or those just starting out with email marketing. It allows you to send up to 500 emails per month to a maximum of 250 contacts. While the Free plan does have some limitations, it is a good way to get started with Klaviyo at no cost.

The Growth plan is designed for businesses that are looking to expand their email marketing efforts. It starts at $20 per month for up to 500 contacts, with additional pricing tiers available for larger contact lists. The Growth plan includes features such as A/B testing, email segmentation, and customizable email templates.

The Pro plan is ideal for businesses that require more advanced email marketing features. It starts at $45 per month for up to 500 contacts and includes additional features such as custom reporting, dynamic content, and advanced automation workflows. Pricing for the Pro plan increases based on the size of your contact list.

Finally, the Enterprise plan is designed for large businesses with complex email marketing needs. This plan is customized based on your specific requirements and includes features such as dedicated support, advanced integrations, and custom pricing based on your contact list size and usage.

In addition to the monthly subscription cost of each plan, Klaviyo also charges for email sends above the plan’s limit. The pricing for additional emails varies based on your plan and the number of additional sends required.

Overall, Klaviyo offers a range of pricing options to suit businesses of all sizes and budgets. By carefully considering your email marketing needs and the features offered in each plan, you can choose the right pricing option for your business.

In conclusion, Klaviyo’s pricing is flexible and scalable, making it a popular choice for businesses looking to improve their email marketing efforts. By understanding the different pricing options available and selecting the plan that best fits your needs, you can effectively leverage Klaviyo to drive success for your business.