Familiarity with data analysts and their role in business


Today, most industries use data as an important part of the enterprise. Especially with the development of technology and the emergence of digital transformation in various areas of business. This is why data analysts play an important role in supporting smooth business processes and business growth.

It certainly does not escape the need of most companies to process data (data management). Considering that along with business development, the company’s data will continue to grow until it reaches a large amount (big data). So companies need experts to help analyze big data.

The goal is to make it easier for companies to translate data and manage it into useful information, including for business decision-making. For example, for the purposes of designing business strategies, business planning, building business models, sorting consumer data (customer data), designing marketing campaign strategies (marketing campaigns), etc.

What is a data analyst?

A data analyst starting from Morning Future is a professional who is associated with data analysis. Where people who become analysts are responsible for collecting and storing data from various sources, studying it and then analyzing it to help make business decisions.

The way the analyst analyzes the data is not arbitrary. Rather, it requires skill and support using special technology. That is why the profession of analyst is much needed by companies in various business sectors.

According to data from the World Economic Forum, data analyst is one of the most promising professions and plays an important role in supporting business development and company growth rate.

Duties and Responsibilities of Data Analyst

As explained earlier, a data analyst has important duties and responsibilities in processing and analyzing company data. Some of the duties and responsibilities of a data analyst that you should know are:

  • Understanding the origin of data from different sources, be it a data warehouse or database
  • Organize, repair and clean up distorted data collection and storage
  • Data processing and analysis
  • Identify correlations and patterns from these data to generate useful information

The data analysis process itself consists of different methods based on the need.

For example, descriptive analysis to describe and translate data for ease of understanding. Predictive analytics to help forecast business processes (such as sales forecasting, marketing forecasting, and financial forecasting), to prescriptive analytics that is a combination of the two.

Data analyst skills

As explained above, a data analyst must have the necessary skills and qualifications to analyze company data. There are three basic skills that an analyst must possess. Among other things:

Analytical skills

Of course, the first ability is the ability to analyze company data. With this capability, an analyst should be able to systematically study, identify and gain information or insight from existing data.

Because from the results of the analysis, the company will use it as a reference to make the right business decisions in the future. In fact, it is possible that the results of this analysis will become business metrics or metrics that measure the company’s business performance.

Business identification

Regarding the first point, the career of an analyst is basically an important key in business development. The reason is that the data from the analysis will be useful as a reference for future business development.

Therefore, the ability to identify a trade is a fundamental skill that an analyst must possess.


Not only technical skills. An analyst must also have good communication skills. The goal is to make the process of presenting analysis results clearer to those who need them. Imagine if an analyst could not communicate the results of his work correctly.

Then it will be difficult for the company to understand it and use it as a reference in preparing a growth strategy that is useful for business success. This is why communication skills are essential skills that analysts must have.

This is an overview of what the data analyst profession is, its duties and responsibilities, and what skills are required. Basically, this profession plays an important role in the development of the company.

Because it is necessary to properly and effectively manage and analyze the data that the company has, so that the company can benefit in achieving business goals and objectives.

Meanwhile, you can also use the services of a digital marketing agency to help develop your business.

Some of the marketing strategies that can be implemented are growth hacking marketing, inbound marketing, 360 digital marketing and data driven marketing so that the company can grow quickly.

[hurrytimer id=”4813″]