Get to know the AMP (Accelerated Mobile Pages) Function on the Website


AMP or Accelerated Mobile Pages is one of Google’s projects that was first announced in 2016. As the name implies, the main focus of AMP technology is to improve the mobile user experience in accessing website pages by increasing loading speed.

As we know, the speed of a website itself can be increased through optimization of various sectors. For example switching from shared hosting to VPSperform file compression, setup a cache plugin, or you can also install AMP.

Well, in this article we will specifically discuss what AMP is and its functions that you need to know.

Understanding AMP and How It Works

Before going into the discussion regarding the AMP (Accelerated Mobile Pages) function for websites, you should first learn about what AMP is and how it works.

Based on an explanation from Google’s blog, AMP is an HTML-based page that is designed to be lighter than standard web pages. There is no javascript in AMP technology, so it automatically looks only beautified with CSS and HTML only.

In addition to using lightweight code, AMP also maximizes the cache function to compress files so that they are more data efficient and can be accessed more quickly.

With a loading speed of under 1 second, it is hoped that visitors will feel more comfortable to linger on other related pages.

AMP Functions for Websites

AMP (Accelerated Mobile Pages) comes with a number of features to optimize the user experience. So, what are the functions of AMP for websites? Here’s a full explanation.

1. Accelerate Loading When Accessed via Mobile

The most superior function of AMP (Accelerated Mobile Pages) is that it can increase website loading speed, especially when accessed via mobile devices.

The way AMP works, which simplifies the appearance of websites with only HTML and CSS code, significantly makes every site accessible even in the slowest internet network conditions.

Speed ​​is indeed the basic key that gave birth to the concept of AMP (Accelerated Mobile Pages). The goal is to make it easier for people in remote areas to access information quickly, without compromising the quality of the content.

2.Improving Visitor Convenience

Websites that use AMP (Accelerated Mobile Pages) technology will automatically be accessed faster by smartphone users. Although the quality of the internet network is not good or not optimal.

In addition, AMP technology that intentionally removes javascript also makes pop ups, pop unders, and similar features inactive, so that there are no distracting elements while reading content.

3.Reduce Bounce Rate

What is bounce rate? In terms of SEO, the bounce rate is the bounce rate value of a website page which is usually used to assess reader satisfaction. Bounce rate data can be seen through Google Analytics tools, with indicators from 1 to 100 percent. The smaller the percentage value of a website’s bounce rate is usually considered the better.

Apart from the quality of irrelevant content, the bounce rate itself can be influenced by many factors. Starting from excessive advertising, slow websites to access, unresponsive displays, and much more.

Adding the AMP feature can be an effort to reduce the bounce rate, because when the website becomes more accessible it is hoped that visitors will want to open other related pages.

But keep in mind, the above strategy will certainly be more effective if it is run by a website that has the majority of visitors from a mobile view. Because AMP will only work optimally on mobile devices.

4. Boost Ranking in Search Engines

When it was introduced in 2016, the AMP (Accelerated Mobile Pages) Project was predicted to be a solution for millions of internet users who are still struggling with connection problems.

To encourage bloggers and developers to take part in this project, Google even had time to give the lure of “exclusivity” which was reflected in the form of a lightning logo when the website was accessed via mobile devices.

Not only that, several SEO forums at that time were also quite excited when they found the fact that websites using AMP (Accelerated Mobile Pages) experienced a fairly large traffic spike from mobile users because many of their articles were suddenly on the first page of mobile searches.

However, unfortunately this is now no longer valid in line with Google’s policy which began to remove the “exclusivity” of AMP (Accelerated Mobile Pages) in the SERP (Search Engine Result Pages).

No more lightning bolts next to website titles that use AMP. Likewise in terms of SEO which now hardly distinguishes between websites and AMP or not.

Even so, the positive impact of AMP (Accelerated Mobile Pages) can still be felt by visitors because the website loading is lighter and there are not many additional pop-ups or add-ons that for some people interfere with the user experience.

In conclusion, AMP (Accelerated Mobile Pages) does have a close relationship with improving website quality. Moreover, the AMP project itself is a program sponsored by Google. So, for you, you don’t need to hesitate anymore if you are interested in trying, because many have used AMP to optimize personal and company websites.

So many discussions regarding the AMP function on this occasion, hopefully it will be useful.

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