When it comes to email marketing platforms, Klaviyo is often touted as one of the best in the business. With its powerful features and customizable templates, it’s no wonder that many businesses choose Klaviyo as their go-to email marketing tool. However, what many users may not realize is that Klaviyo’s pricing structure can come with hidden fees that can quickly add up if you’re not careful.
One of the biggest hidden fees that users need to watch out for is the costs associated with Klaviyo’s email sending limits. While Klaviyo offers a range of pricing plans based on the number of contacts you have, each plan also comes with a limit on the number of emails you can send per month. If you exceed this limit, you’ll be charged additional fees for each additional email you send. This can quickly add up, especially if you have a large list of subscribers or send out frequent email campaigns.
Another hidden fee to watch out for is the cost of adding additional features to your Klaviyo account. While Klaviyo does offer a range of features to help you maximize your email marketing efforts, many of these features come at an additional cost. For example, if you want to use Klaviyo’s SMS marketing capabilities or create custom reports, you may need to purchase add-ons that can increase your monthly bill.
Additionally, users should be cautious of the fees associated with Klaviyo’s integrations with other platforms. While Klaviyo does offer integrations with popular e-commerce platforms like Shopify and Magento, some of these integrations may incur additional costs. If you rely on these platforms to run your online store, it’s important to factor in these potential fees when budgeting for your email marketing expenses.
To avoid falling victim to these hidden fees, it’s important to carefully review Klaviyo’s pricing structure and terms of service before signing up for an account. Make sure you understand the limits on email sending, any additional fees for extra features, and the costs associated with integrations with other platforms. By being aware of these potential hidden fees, you can ensure that you stay within your budget and make the most of your email marketing efforts with Klaviyo.