Analytics

What is big data? Features and benefits for business

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In this digital age, information is an important asset in decision making. When you want to buy a product, chances are you look for reviews related to that product to decide which product is worth buying.

In our daily life we ​​use available information and data for personal gain. In business, the amount of information needed to make the best decisions is huge. This large collection of information is also called big data.

So, what is big data and how does it apply to the business world? Come see the explanation

What is big data?

Big data is a larger and more complex collection of data, especially from new data sources. These data sets are so large that traditional data processing software cannot handle them. However, this massive amount of data can be used to address business issues that you couldn’t address before.

One of the easiest ways to explain data is to collect and use information from multiple sources to make better decisions. Big data can be thought of as a concept about our ability to collect, analyze and understand the significant amount of data that comes in every day.

Features of big data

A data can be called Great information if met Features Great information Then, what are its characteristics?

1. Volume

As the name suggests, big data features enormous amounts of data both in aggregate and by the platforms that manage it, including transactions, smart devices, video, industrial equipment, images, Voice, social media, etc. .

2. Speed

in addition to Coverspeed or Big data speed Is Data speed when receiving data and even when data is used immediately. This process can be done instantly and internally On Time With the help of an Internet connection

3. Diversity

particle for direct object The desired variety is the different types of available data. Traditional data types are usually more structured and numerical. However, with the development of data, there are data sources that are still unstructured, such as email, voice, video, and financial transaction data.

4. Correctness

health Or data truth is the degree of accuracy of the information provided by a data set. With a good level of data truth, the decisions made by processing the data produce maximum data.

5. Value

It is the last one Value. Value Or value means a data after data through processing. A data is considered valuable if the information obtained from the processing results can help someone make good business decisions.

Benefits of big data

Big data has many possibilities in terms of performance and features. We divide into 2 benefits for information technology (IT) needs and business processes.

1. The field of information technology

Using a mobile device

Currently, the use of devices such as smartphones, tablets, iPods and … we often encounter it because it supports and supports Different application systems then user friendly And easy portability anywhere is one of the main advantages of mobile devices.

Today, it is also used to develop mobile devices. One of the examples that is easy for you is the GPS application, which of course is already installed on your device. GPS (Global Positioning System) of Google Maps uses the help of big data in processing and managing various forms of data.

Because, the required database system is very large. Starting from images, mapping locations to reach almost all corners of the world simultaneously. Of course, it requires a database with a very large capacity. Now Google has implemented a cloud-based storage system ( Clouds). Therefore, storage can be done both online and in-house On Time With even more capacity

social media

Almost everyone uses what is called social media to access various information and share personal daily activities. Of course, many uploaded photos, videos, and text to these social media apps. All this information is a type of data that will be recorded and stored in a database system with a large capacity.

You can imagine how much should be allocated by social media such as Facebook, Twitter, Instagram etc. To insert data every day. The best solution to overcome this problem is to use big data, which perform well in handling large-scale data.

Smart smart devices

Systems are currently being developed by developed countries such as China, Japan, America, etc. One of the advantages of smart devices is that they can help human activities more effectively and efficiently.

An example of smart devices is Internet of Things technology, which is currently widely used in electronic devices such as refrigerators, washing machines, air conditioners, etc. By using a system that is integrated with the Internet network, all forms of activity can be coordinated in one functional system only with the help of big data as a provider of information services and data storage.

digital media

In addition, big data also affects the use of digital media. For example, using features on websites and streaming applications such as spotify And Netflix In the database system they use, they can record music data, movies you have watched and make recommendations for you.

With the help of artificial intelligence technology, databases can be well and quickly integrated to make the application easier to use. Another example of the application of digital media is a feature in e-commerce that has implemented artificial intelligence with big data to make it easier to provide product recommendations to users.

2. Trade department

Improving business operational systems

In order to increase the productivity and effectiveness of the business you are running, you definitely need enough resources. One of them will be data needs that continue to increase. Big data can solve big data problems to help your business operational processes.

Customer Relationship Management (CRM)

You need to maintain and improve good relationships with customers and sales. By doing management using several additional features to help you monitor sales activities, calculate average conversions and more.

Optimizing the application experience

Mobile devices continue to increase, so there is a need for optimization in terms of software and hardware. In addition, data storage is also very effective in optimizing an application. With big data, the process of transferring and managing data is faster and more accurate.

Result

  • Big data is a set of processes that consists of a large amount of data and can include structured and unstructured data.
  • There are 3 definitions that can express what big data is. The first is volume (capacity), speed (velocity) and variety (change).
  • Big data has several functions and benefits related to the need to store big data with a faster and more efficient data reading process. There are several tools we can recommend for your business support needs.

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